Development Path


2023-2027

The five-year plan is currently underway...

The five-year plan is currently underway...

2022

The group's headquarters has officially moved to the new location, marking the beginning of a new journey for the Cultural Heritage Group. The Internet Digital Research and Development Center - Chengdu Wanke Technology has been established.

Continuously acquire multiple leading IP assets, conduct secondary creation and sales, and further establish a distribution network for offline sales.

2021

The self-owned brand "Ji Zhe" was established, and in October of the same year, the first offline store opened.

As a producer of special Olympic Winter Games products, we were involved in the design, development and production of the "Bing Dwen Dwen" and "Shuey Rhon Rhon" related products.

2020

Dongguan Hongbo's production base has been completed and put into operation.

Has been awarded the title of "National High-tech Enterprise" and "Doubled Enterprise".

2019

Establish a design company in Shanghai, attract global design talents, and focus on original design.

The production base in Hubei has been completed and put into operation. It has expanded the production scale again, further enhancing production efficiency and quality. Invited to attend the first QTX pop culture exhibition of Tencent. The first original IP "Fu Zhu" was launched and made its debut at the exhibition.

2018

The company's annual turnover exceeded 100 million yuan.

Participated in the design, development and production of products related to the Russia World Cup.

2017

Establish a brand operation center for comic and pop culture toys, and lay out marketing across the entire network.

Continuously acquire multiple leading IP assets, conduct secondary creation and sales, and further establish a distribution network for offline sales.

2016

Participated in the design, development and production of Olympic-related products in Brazil.

First purchase of the authorized IP, and then carry out the IP re-creation design and sales.

2015

Engage in the design, development and production of various types of literary works, entertainment programs, cultural tourism products, as well as related IP peripheral products.

Attended the gift exhibition in Tokyo, Japan.

2014

To meet the demands of strategic clients, the company moved its factory in April 2014 and introduced an automated production line, thereby expanding its production scale.

Form a design team and refine the design capabilities.

2012

Established the Foreign Trade Department and participated in the Hong Kong Gift and Souvenir Exhibition for the first time.

Participated in the development and production of products related to the London Olympics.

2011

This is the first time to participate in the customization of IP-related products for films, TV series, animations and games.

This is my first time attending a trade fair.

2010

Through online marketing, achieve a performance increase of over 50%.

Production upgrade. Gradually shifting from the production of semi-finished products to the manufacturing of finished products.

2009

Dongguan Winbo Artwork Co., Ltd. was established.

The first in the industry to introduce an automatic dispensing machine, significantly increasing production capacity